Only Takes ONE HOUR per Day to Grow your Sales
Life is busy with kids, pets, jobs, and never ending housework. So if you want to start an online store it can feel like there is never enough time to get things done.
Really though you just have to prioritize working on the right thing to grow your store sales.
So if you only had 1 hour a day to work on your business this is exactly what you should work on.
Ok so let’s break this down as a workweek schedule of Monday through Friday so that’s 5 total hours a week to spend on marketing your Shopify store.
Because you also need to take some time off on the weekend for mental health and general life happiness. I’ve tried pushing through and working all the time and let’s just say it did not go well.
Starting out the week on Monday, first off we are going to review our store sales and performance from the last week.
How did it compare to the previous week and how are your sales looking for the month overall?
If you want more sales then you have to be aware of where you are at now and what is or isn’t working currently.
Review your analytics in Shopify to see your site conversions and what the areas are for improvement.
This is also when I set goals for the week.
So pick one area that needs improvement based on your numbers and set a target for that.
For example, if you want to increase your conversion rate then look at improving your product page to add in more trust symbols or answer common customer questions to get more Add to Carts.
I know it can seem overwhelming when you see so many areas for improvement, but just pick one for the week because remember we are only giving ourselves an hour per day.
So on Tuesday you are going to make your total focus for the hour be on your one goal for the week.
I recently read the book The One Thing and highly recommend it.
This book is about focusing on your most important work and doing that first.
The book actually recommends spending the first 4 hours a day on your one thing, which is awesome if you have the time, but you also have to fulfill orders, manage your email inbox and other general admin for running a store.
So just focus on it being your singular focus one day each week and you can add more focus here as time goes on.
On Wednesday it’s time to batch create your marketing creation.
Use a tool like Canva to create all your social media graphics for the week and get them scheduled too.
You don’t have to be posting on every social media platform every day. Just pick one platform to start with that is where a majority of your customers are hanging out. Then choose 3 themes you can post about each week.
So let’s say we are picking Instagram and we are going to create a mindset post, behind the scenes and product benefits post every week.
Having themes helps with consistency for both you and your audience so they know what to expect from you.
You can create all three posts and schedule them out in an hour for the week ahead.
If you have any extra time here use that to either catch up on social media responses or create additional posts to schedule out as well.
Ok so now it’s Thursday and for today I want you to focus on your other marketing efforts like paid advertising or email marketing.
Depending where you are at in your business and what your goals are you can choose which one makes the most sense for you to work on.
No matter your email newsletter list size, I recommend sending 1-2 emails per month.
These can be similar topics to what you are posting on for social media and should also include a call to action for them to either follow you on social, learn more about you on your store’s About page or purchase a product.
For paid advertising, you can start small with just $5-$10 a day and one ad to one audience.
It doesn’t have to be some huge elaborate system so stop putting this off for another day.
If you are interested in seeing exactly how to set up Facebook & Instagram ads for your store with all the step-by-step instructions then check out my Facebook Ads Crash Course for only $37.
I promise it is going to make you feel confident running your own ads and help you grow your store sales.
Ok now it’s Friday and I always like to use Friday for tweaking my store design.
So much of your store sales can depend on your store design and optimizing it so it converts into more sales.
So again focus on one specific page on your site to improve or one product.
This could mean changing your site copy to highlight your product benefits better. Taking new product photos or even switching out existing photos on your site to be more seasonally appropriate.
Again this isn’t about doing a full site redesign but just making your store 1 percent better than last week.
Over time I promise all those 1 percents will add up!
If you need some help customizing your Shopify store, well no worries friend, just check out this 30 minute design video tutorial right here.
So that is exactly what I would spend my time on each week to market my Shopify store and grow my sales in just 1 hour per week.
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